# What are our competitors doing? Currently, there are more than 1,000 Mobile Network Operators (MNOs) across the world, and still almost 50% of the world's population is unconnected! There have been efforts by big tech companies to connect the unconnected, but even Google shut down its Loon project when it failed to find a sustainable business model. Our innovative approach is drastically different to those of big tech companies, and we have the vision, technology and experience to finally connect the unconnected. ## What stops the big tech giants from replicating WMTx? The 1,000+ MNOs that make up the $2.7-trillion telecoms market still fail to deliver any service to a large percentage of the world's population. Facebook, Microsoft and Google represent the top tech companies attempting to connect the unconnected. However, as shown by the failures of Google’s Loon project, they have been struggling to implement their solutions. We believe the reasons these companies fail are down to their inability to create a long-term sustainable business model. Unlike these tech giants, we believe that a problem shared is a problem solved together. World Mobile is built around the sharing economy and incentivises sustainability by rewarding anyone who participates in the network. World Mobile does not plan to compete with services like Starlink, as they are fundamentally different. Instead, we will be a potential customer for their backhaul service. You cannot just turn on Wi-Fi and connect to Starlink - there is still a need for infrastructure on the ground to support connectivity. This rules out any possibility that individuals would use the service in a remote area, as it would be very costly and impractical to set up for their own personal use. By always being more than one step ahead of the competition, we will be able to realise our mission of sustainably connecting the unconnected. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://faq.worldmobiletoken.com/docs/introduction/faq/what-are-our-competitors-doing.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.